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Digital Marketplace
for Farmers

Empowering farmers with direct-to-consumer e-commerce, cutting out middlemen and maximizing profits.

Artificial Intelligence in Agriculture A solitary red tractor sits patiently in a greenhouse The morning harvest

Farmers Struggle
Without Direct Access

Middlemen control pricing, leaving farmers with minimal profits and consumers paying inflated costs.

  • No digital platform to sell produce directly
  • Dependence on local mandis and agents
  • Price exploitation and delayed payments
senior couple sitting on sofa beside wall Farmer story from paddy field man on field

Direct Marketplace
for Every Farmer

A unified platform where farmers sell produce, seeds, tools, and livestock directly to consumers and businesses.

Fresh Produce

Direct from farms

Farm Tools

Equipment & supplies

Livestock

Cattle & poultry

Quality Seeds

Certified varieties

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OLX-Style Platform
Built for Agriculture

Complete e-commerce ecosystem with profiles, listings, payments, logistics, and verified reviews.

User Profiles

Verified farmers & buyers

Product Listings

Images & details

Secure Payments

UPI, cards, wallets

Rating System

Trust & transparency

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Powerful Features
for Agri Commerce

Mobile-first design with intuitive listing, real-time chat, and secure transactions.

Mobile App

List in 30 seconds

Chat & Negotiate

Real-time messaging

Verified Sellers

KYC & reviews

Logistics

Doorstep delivery

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Technical Architecture

Robust, scalable, and secure tech stack powering the platform

System Architecture

System Architecture Overview

Scalable microservices architecture with cloud-native deployment

Microservices Architecture

Scalable, distributed system

Microservices
at Global Scale

Load-balanced clusters across multiple availability zones with 99.99% uptime.

CDN + API Gateway

CloudFlare for static, AWS ALB for APIs

Kubernetes Clusters

Auto-scaling pods per microservice

Multi-Region DB

Read replicas + automated backups

Observability

Prometheus, Grafana, ELK stack

Computer Networking Equipment with Ethernet Cables connected Fibre optic cables a blue and black machine

Proven Technologies
at Enterprise Scale

React + Node.js with PostgreSQL, Redis, Docker, and AWS for global performance.

Frontend

React, Next.js, Tailwind

Backend

Node.js, Express, GraphQL

Database

PostgreSQL, Redis, S3

DevOps

Docker, K8s, GitHub Actions

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Simple 4-Step
Process Flow

From listing to delivery in 4 simple steps with real-time tracking.

1

Create Listing

Upload photos, set price, add details

2

Buyer Connects

Chat, negotiate, finalize deal

3

Secure Payment

UPI, wallet, or COD options

4

Track Delivery

Real-time updates to doorstep

ecommerce platform interface white and orange printer paper Online checkout screen with payment details and shopping cart

Profitable Model
from Month 12

3% transaction fee, premium listings, and targeted ads drive sustainable revenue.

Development Cost

₹45 Lakh

8-month MVP with 6 engineers

Monthly Run Rate

₹6 Lakh

Cloud, team, marketing

Break-even

5,000 Orders

At average ₹1,200 basket

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